logo • print and digital marketing • signage • creative consultation •
logo • print and digital marketing • signage • creative consultation •
ABOUT THE CLIENT:
The Salty Blonde Salon sought to establish a strong visual identity and cohesive brand image for its two full-service boutique salons, located in the heart of Omaha's Old Market and Atkinson, Nebraska. The salon proudly offers a comfortable, high-quality experience, featuring products that are environmentally friendly and styling services for all lengths, colors and textures of hair.
PROJECT OVERVIEW:
The objective of the branding project was to develop a professional, visually-appealing logo and communication materials that reflected The Salty Blonde Salon’s unique offerings. It was critical that the branding not only reflect the quality of the salon’s services and their cutting-edge approach to hair care, but also provide brand consistency across its two locations. By drawing on the chicness, high-quality and environmental friendliness of The Salty Blonde Salon, Luna Project aimed to create a consistent brand presence for both salons and across all communication channels.
The logo was designed to be edgy and slightly funky, as the owner is known for her extroversion and style. We paired it with soft colors, including dusty rose, crisp white and charcoal gray. The result was a sophisticated color palette that still felt accessible and comfortable, aligning with a tasteful salon experience.
“I am writing this testimonial on behalf of my great friend, Jessica Luna. Luna Project has been such a huge influence on me creatively. With their artistic soul, they have helped me design my brand and my logo to fit the inspiration I was looking for. They truly are the creative outlet I go to for anything I’m looking for, a safe place to listen and bounce my ideas off of. On the off chance they can’t help me, they have a wealth of resources in their pocket. I am always in awe of their beautiful marketing output. They are fast, efficient, a voice of reason, and incredibly reliable. Luna Project will always be my forever go-to.”