logo • website • print and digital marketing • signage • social media • creative consultation •
logo • website • print and digital marketing • signage • social media • creative consultation •
ABOUT THE CLIENT:
FBG Facility Services is a 60+ year-old, employee-owned commercial cleaning and facility maintenance company with nationwide capabilities and a local focus. This company had a one-person marketing department, and as such had to execute all marketing projects in-house or outsource to the right contractors.
PROJECT OVERVIEW:
The objective of this ongoing project was initially to give FBG a much-needed brand refresh, before progressing to maintenance services by providing complete brand management. This ensured that all of FBG's brand elements accurately reflected the company's brand image and values. Luna Project brought consistency and cohesiveness to FGB’s branding, informed by our insightful strategies and keen industry analysis. We coordinated graphic design, photography, copywriting, print collateral and production, ensuring that wherever messaging was present, it was deployed with clarity and purpose.
For Luna Project, all of these deliverables were part of the “big picture.” We had a clear objective to create customized messaging for three audiences: their customers, their employees and their vendors. Using an advertising perspective, we defined the corporate experience for each of these groups, and ensured the touchpoints at each transition flowed seamlessly together, even between digital and print components. Since this relationship is ongoing, Luna Project will continue to support FBG's growth in the future.
“Jessica and her team has been providing design work for FBG since 2014 creating all our of marketing collateral. Then in 2017, provided us with a much needed brand refresh. She’s been our Brand Manager ever since. You don’t often see creative people balance a good amount of reason behind their work.”