logo • signage • social media • creative consultation •
logo • signage • social media • creative consultation •
ABOUT THE CLIENT:
ACX Cinema 12+ is a locally-owned, premier cinema, offering a cutting-edge movie-going experience with Dolby Atmos immersive sound, ultra-wide 70' screens, leather heated recliners and laser projection. The cinema also includes the Backlot Pizza + Kitchen dining experience, serving Detroit-style pizza, classic favorites and craft cocktails.
PROJECT OVERVIEW:
Luna’s Project’s main objective with ACX Cinema was to establish a strong brand presence and support their growth. This involved creating cohesive branding for ACX Cinema and its sub-brands, Select and Infinity, and designing various communication materials to increase brand recognition and engagement.
Luna Project thoughtfully designed the ACX Cinema logo to reflect the impact of the cinematic experience. The ACX logo features an emphatic “X” with pixels that evoke an energy all their own. Having a clear understanding of the scale this logo would be displayed on and the opportunity for impact led to our development of signage that is both distinctive and compelling when viewed at a large size. We chose a powerful combination of navy and neon green and set design choices in place for the development of future sister logos. Ultimately, Luna Project’s goal was to visually communicate the electric element of cinema, the presence of light within the medium and the excitement and anticipation of the movie-going experience.
“Luna Project has been a valuable asset to our business since 2016. Their expertise in branding and logo creation helped us establish the identity of our company and refine seven strong brands. They skillfully manage our social media presence, ensuring our company stays top of mind for customers. Luna Project’s attention to detail and visually appealing posts bring our brand to life impressively. They efficiently organize and execute photo shoots, delivering stunning visuals that elevate our company’s image and attract new customers. We highly recommend Luna Project for their professionalism, creativity, and passion for their work. Our successful partnership will continue in the years to come.”